The “subscriber gender” depicts the percentage of women and men that follow your account. This information is provided in your analysis as well as your competitor’s. This metric will help you determine the type of posts you need to publish to engage your audience. If you have mostly males following your account, your posts should be geared more towards them. However if you have about an equal percentage of men and women following you then your posts should appeal to both genders. Using this approach you can expand your audience while also increasing your user engagement. If you plan to purchase ads on a popular account, this metric will help you determine if you can benefit from this kind of promotion.