Confidentiality Policy

  1. Purpose of this Privacy  Policy

This presented privacy policy describes the personal data that we collect, the reasons for, the means of collecting, the ways in which we use the data, and under which circumstances we will share it with third parties.

Picalytics is its own independent entity and has no affiliation or partnership with Instagram. Under no circumstance should Picalytics services be confused with those that Instagram provides. Picalytics just uses Instagram’s API to gather analytical data to display to our customers.

  1. Personal data
  1. Gathering of personal data

We gather personal data about you such as your family names, first names, billing address, email address, and phone numbers, limited to what you have agreed to tell the Site in order particularly to publish your content, create your account, or to post comments.

In cases where the entry of certain specific personal data is necessary for us to carry out a service, we will indicate that.

  1. The usage of your personal data

We use your personal data with the following objectives in mind:

  1. to allow you to benefit from the services provided by Picalytics
  2. to improve the quality of the website, of the services, and of the functionality of the services
  3. to provide you with your own personalized service
  4. to manage the website internally
  5. to understand our visitors in order to help satisfy their needs
  6. to let us identify you in order to contact you
  7. with your consent, if it is required by law, to contact you by email/sms/post with information about our services.

If you no longer want to receive commercial marketing information from us, you can at any time unsubscribe from our mailing list by clicking on the link at the bottom of our emails.

  1. Distribution of personal data
  1. with affiliated companies or subsidiaries of Picalytics in order for them to use it for the same reasons as indicated above, and/or with third parties, on condition that you have expressly consented to these sharing arrangements
  2. with service providers acting on its behalf
  3. with a third party in order to comply with a legal obligation
  4. or in the event of a transfer of ownership or merger if you have expressly consented to the transfer or merger.

  1. Duration period of personal data retention

We undertake not to retain your personal data longer than the length of time necessary to manage the commercial relationship.

In the event that your account becomes inactive, the personal data associated with your account will be automatically be deleted after three years, except for that data which we would need to preserve as proof, for legal or administrative needs, or in order to comply with applicable legislation.

  1. Links

On our website, you will find various links that direct you to third party sites. Picalytics cannot be held responsible for links posted by the users, nor for the privacy policies of these third parties. The general terms and conditions of the Picalytics website, and in particular the privacy policy, do not govern third party sites or content of third parties accessed by website users.

  1. Cookies
  1. Placement of cookies

We can deposit information about how your computer navigates our site onto your computer, by storing data files on it. these files are called “Cookies.”

  1. Use of cookies

When you access our website for the first time, a scrolling banner automatically appears at the bottom of the page. The presence of this banner aims to inform you about the use of Cookies by our site and to ensure that you consent to the presence of some of them.

We use three types of cookies:

  1. Functional cookies to make sure our site functions
  2. Statistical cookies to measure the audience on our site
  3. Marketing cookies, targeted marketing support, coming from third parties

The marketing cookies require your explicit consent, which is why we request your consent for them to be deposited on your computer, and on your first visit to our site.

  1. Duration of cookies

Cookies are not preserved longer than 13 months after their first deposit in the user's terminal equipment. At the end of this time, they are deleted, and consent, if needed, will be asked again.

  1. Data security

Picalytics maintains the confidentiality of your personal data. Picalytics uses technology, which is secure to industry standard to protect the content and the privacy of Users. All Picalytics staff have a duty to respect user confidentiality. A confidentiality obligation is included in every employment contract of Picalytics, employees who have access to the personal data, as well as in those with its subcontractors.

  1. Privacy Policy Changes

Picalytics reserves the right to modify or amend this privacy policy. All changes or amendments will come into force from the date of posting on the Picalytics Website. Your continuing usage of the Site after the publication by Picalytics of an updated version of the Privacy Policy implies that you consent to the Privacy Policy, as modified. Consequently, it is important that you regularly read this Privacy Policy to make sure that you are fully aware of all the changes that may have been applied to it.

  1. Right of opposition, access, rectification, deletion

User possesses rights of access, modification, rectification and deletion of personal data which concerns him or her.

In the case that a user wishes to modify, rectify or delete their personal data they can do so by sending us an email to

Users must include with all communication their login credentials, a photocopy of their official identification document with photo, as well as details on the modifications and/or deletions that they wish to carry out.

  1. Applicable Law

The current privacy policy is part of the general terms and conditions of the Picalytics website, and as such, it will be governed by and construed in accordance with the laws of Belarus, without regard to conflict of laws principles.

  1. Contact

If you have any questions about this Privacy Policy, or questions about the use of the website, please contact us by email at the following address: