30 services for gathering information on Instagram

Smart promotion of Instagram accounts

Promotion on Instagram is a serious and time-consuming work that demands permanent analysis and adjustments. No wonder, after such statement rises an immediate question: how can you see your Instagram statistics?

Of course, you can use the built-in analytics of the Instagram business account. But to be frank, the number of metrics for measuring is too small. Fortunately, there are third-party services and special mobile applications for Instagram analytics that can provide more detailed statistics for an Instagram account.

Thus, in this article we’ll make a selection of 30 third-party services that can help you carry out a thorough analysis of Instagram and track a lot of metrics for the efficient promotion of a business profile.

1. Picalytics

It is a service of deep Instagram analytics that most clearly displays all the information about the business profile activity. It also gives an opportunity to know how efficiently the account of your business rival works.

The service provides 35 metrics that could be divided into three blocks: audience, engagement, and optimization.

We will not name all of the features of the service, it will take too much time. We will emphasize only five most important of them.

1) The amount of real users in the profile in proportion to bots

This function allows you to check an Instagram account for bots: to see the exact picture of the amount of real people in proportion to the fake accounts. By the way, this function is helpful not only for business profile analysis but also for quality evaluation of the audience of blogger profiles you want to buy advertising from

2) The number of subscribers gained and lost

Overall, the metric analyzes Instagram subscribers. It shows not only the number of people who have subscribed, but also lost subscribers. This data is very important for the analysis too. In fact, Instagram unsubscribers can tell us a lot. For example, using this data we can evaluate the level of the profile’s engagement with the audience and its content quality.

3) The diagram of hashtag engagement

An Instagram hashtag is a rather important thing for the promotion of the account. But unfortunately, not all hashtags provide the intended efficiency, and some of them do not provide any. This feature allows carrying out an analysis of hashtags by their outcome and output. However, statistics is gathered for the whole period of the account existence.

4) The most liked Instagram picture

The value of this metric is also important. After analyzing the data you can define the best pictures of your Instagram account and basing on them create the content that would help to boost your account’s activity.

5) The best publication time: days and hours

Tracking this metric allows defining the best Instagram posting time aiming at getting the most engagement from the subscribers.

Summarizing the information on this service, we can say that it is suitable for both big brands and for the small companies and bloggers. The tool offers a wide range of features and metrics, tracking of which helps to boost the account activity at most and to increase the promotion efficiency in general. And another big advantage of the service is a possibility to download the analytics as a pdf-file.We recommend you to use a free trial period for more detailed look at the product and evaluation of all of its advantages.We recommend you to use a free trial period for more detailed familiarity with the product and evaluation of all of its advantages.


This analytical tool carries out a thorough analysis of an Instagram profile. The service also provides many features you can use in order to track the outcome of the business account work.

Its main features are:

  • statistics of the account audience growth,
  • statistics of the profile users engagement (likes and comments),
  • division of the audience by country, city, gender,
  • diagram of users activity by days of the week and time of the day,
  • hashtag statistics and hashtag engagement.

The service also allows analyzing several accounts simultaneously. This feature could be quite useful for those who buy many ad posts and carry out the analysis of advertising spaces and accounts in advance.

Generally speaking, the service provides thorough analytics of the business account. However, we cannot advice it for small business. The problem is in its high fees: from 20$ for 5 thousand subscribers a month. Nevertheless, you can use its 14-days free trial period.

3. Iconosquare

This web site also provides a large set of features for gathering Instagram account statistics.

It tracks the following:

  • number of subscribed and unsubscribed users;
  • statistics of post likes and comments; the best account posts;
  • subscribers engagement index;
  • the best time for posting on Instagram based on users activity;
  • the most efficient account hashtags.

  • Overall, this service gives the statistics that helps to choose the best time for posting and to plan the content properly.

4. Ink361

This service is primarily created for browsing a profile at the computer in order to make the interaction process with the account audience and lives of internet marketing experts easier.

Thus, it provides the following data:

  • history of the number of post growth;
  • diagram of content publications (when we post, but not when the audience is active);
  • like and comment statistics;
  • top pictures;
  • hashtags used in the profile and their popularity.

  • There are also metrics and diagrams on filters usage for the pictures, but this information, in our opinion, is useless.

5. Appaction

It is a web service that will help to track an account’s activity and popularity on Instagram. However, it has its disadvantages. For example, the statistics is sent to an e-mail on the definite time instead of being shown online.

Eventually, they send the following data to an e-mail:

  • potential audience coverage;
  • subscriber engagement;
  • the total number of photos and videos published by the account.
    The service has a free trial period of 14 days, and its monthly subscription is about 5$.

6. Tailwind

First of all, it is a catalog of advertising spaces but it also provides Instagram profile statistics. However, business account statistics you can look at starts from the moment of your registration, it means statistics for the previous period is unavailable, and to be exact it is not even gathered.

What data is available after you add your profile:

  • diagram of follower growth by days (growth by hours is a paid feature);
  • number of post likes and comments;
  • user engagement index.

7. Рicaton

It is one more Russian analytical tool. Like Minter.io and Picalytics it divides the whole analytics into three categories: audience, activity and media.

Its number of features and metrics is the same as of the two mentioned above:

  • analysis of the audience by gender, country and city;
  • subscriber reach and distribution by interest;
  • follower activity by days (two different diagrams for likes and comments activities);
  • hashtag engagement;
  • influence of the different photo formats on the subscribers activity.
The only difference is that it has no opportunity to choose the period we want to gather analytics for. This feature is shifted into statistics block and is paid separately. The trial period is 3 days.

8. FlyStat

The twenty-four-hour analytics and statistics service allows tracking the account events hourly. In other words, you can see the growth of your account not every day, but every hour.What it tracks in particular:

  • index of subscribers and unsubscribes;
  • posting statistics;
  • like and comment statistics;
  • the best day of the week for posting;
  • the best time of the day for posting;
  • dynamics of audience response to the posts.

We would like to emphasize the rates: it calculates the charge of the monthly subscription taking into account the general number of all subscribers of the accounts added for the analysis.

9. Stapico.ru

Like Ink361 service, this tool is created for working online on Instagram. It provides a bit enhanced statistics of the Instagram account.

It shows particularly:

  • number of pictures, likes and comments;
  • subscriber growth;
  • the best performing tags and geotags.

The tool also displays the most used profile hashtags and gives advice on the most popular ones. But you should be careful with this feature as not all popular hashtags are efficient.

10. Feedspy

This tool has more features than the previous one. But still not so many.

It shows:

  • subscriber growth diagram;
  • the best posting time;
  • diagram of likes per week;
  • diagram of comments per week.

By the way, there is an ability to download the statistics report in several formats (Excel, PDF, PNG, JPEG).

11. Picstats

Picstats is a free tool that allows analyzing not only your own account but also the account of your business rivals.

What it analyzes is

  • subscriber and subscription growth;
  • follower activity per month, week, day and hour;
  • top hashtags by likes and comments;
  • content type;
  • pictures and videos.

12. Instam.oi

It is one more free statistics service with a limited set of features. For the analysis, it is enough to enter your account login.

It displays:

  • amount of subscribers;
  • popular hashtags;
  • amount of likes per day;
  • popular posts.

13. Goodlike

It is a nicely designed tool that gives you an opportunity to track the results of Instagram work at convenient diagrams and chartsWhat it does:

  • it finds inefficient profile subscribers and suggests to delete them (it can be done either automatically or with the help of the service);
  • analyzes the quality of the content basing on the user reactions and engagement.

You can also use a calendar in order to compare periods. But, unfortunately, you cannot download the reports at once. The service sends it weekly by e-mail.

14. Smartmetrics.co

This service has more features. The platform includes about 30 metrics. Pitifully, its interface is only in English.

Briefly, what kind of data it provides:

  • diagram of the profile follower growth and change;
  • subscriber division by gender and location;
  • frequency of posting and follower engagement;
  • the best posting time;
  • hashtag efficiency.

The service rates vary from 9$ to 750$ depending on the amount of business profile subscribers.

Major services for comprehensive analysis of social media:


Quintly is an analytical tool that helps to track and improve the data of all social media:

  • Instagram,
  • Facebook,
  • Linkedin,
  • Twitter,
  • YouTube,
  • Google+,
  • Pinterest.

However, it is a paid service and probably would not do for everyone, as a minimal monthly fee is about 129$. Moreover, unfortunately, the trial version allows analyzing only Facebook.

16. BirdSong

BirdSong reports provide the key data for the analysis of any account, for example, the frequency of posting, picture likes and other things.

Every Instagram report includes:

  • average amount of likes on every picture;
  • average amount of comments on every picture;
  • the most popular picture;
  • account audience data;
  • percentage of profile engagement;
  • the most active time of the business account audience.

The monthly subscription for one social media analytics is 29$.

17. Sprout social

Sproutsocial has also a cool set of features for analyzing all the social media, but we will look at features for Instagram only.

What it analyzes:

  • posts by their popularity;
  • tags by their usage and engagement they provide;
  • interaction level and engagement index;
  • profiles of the most loyal followers.

18. Амплифер

This service is oftener used for scheduled posting in all social media, but it also provides analytics.

What data it tracks:

  • the best posting time;
  • subscriber growth behaviour;
  • top of the best photos;
  • amount of likes, comments and shares.

19. Рopsters

With the help of this product, you can compare and gather statistics from all social media. You can also analyze profiles of others and track virus content. We will have a quick look at the important metrics that it allows analyzing.

The main of them are:

  • weekly activity statistics in percentages;
  • hourly activity statistics in percentages;
  • data about business profile follower engagement.

20. JagaJam

JagaJam is an analytics tool that allows evaluating marketing efficiency in social media. The service features carry out a thorough analysis of social media communities. The amount of its metrics is impressive.

But as usual it could be divided into three categories:

  • audience;
  • engagement;
  • content.

21. Socialblade

The site allows tracking analytics of such social media as YouTube, Twich, Instagram. But only the Instagram accounts that have once been searched by someone could be analyzed. Therefore, for your account to be present in the database of the service you need to choose social media and add your business profile name into the search box. After that, you will get a link to the analytics of your profile. In general, only diagrams of followers and posts are displayed.

22. Livedune

This service is good help when you need statistics on the rating and quality of blogger accounts.

What information is provided by this platform:

  • general rating of bloggers;
  • audience growth of a particular blogger;
  • account activity of a particular blogger,
  • etc.

23. Curalate

It is one more analytics tool for such social media as Pinterest, Instagram and Tumblr. Its main feature is to recognize and analyze photos that could be interesting for your subscribers.

24. KUKU.io

This platform is created first of all for auto posting in social media. Nevertheless, the service allows gathering statistics. It helps to analyze the data basing on such metrics as engagement, subscriber growth and others.

25. Wobot.ru

The services analyzes and monitors social media communities on VK.com, Twitter, Youtube, Facebook, Instagram.

It allows tracking the following data:

  • engagement of the profile audience;
  • the change dynamics of the profile subscriber amount;
  • reference to the brand.

26. Rivaliq

It is a western platform of comprehensive analytics that analyzes all key metrics for the improvement of marketing efficiency in social networks.

It gives the following opportunities for Instagram:

  • gathering statistics of follower growth of your rivals;
  • tracking your rivals’ advertising campaigns;
  • efficiency evaluation of an Instagram business account in comparison with other social media profiles.

27. Social bakers

It is a not less powerful tool for analytics and statistics gathering. But unfortunately, free statistics is available only for such social media as Facebook, Twitter and Youtube. Moreover, the cost of the service starts from 100$.

28. Iqbuzz

Iqbuzz service could be useful for those who gather information about the brand. With its help, you can gather data of 10000 sources of social and mass media.